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ARSENAL / AWFC x Good Squish
Design Lead and Creative Direction
2026
The collection takes inspiration from today’s younger fans and the way they express their connection to the club through fashion and creative styling. Designed to feel personal and expressive, the pieces reflect the creativity of supporters and highlight the connection between the women’s team and its fans. The drop also includes a special capsule curated by Arsenal forward Alessia Russo, bringing a personal touch inspired by her individual style on and off the pitch.
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